28 July, 2011 20:18

Imagine shopping at a large, beautiful mall. As you’re leaving this mall, a man stops you and thanks you for shopping there. He also mentions that, depending on the vendor you bought your merchandise from, the mall will give you a 10-30% discount off everything you just purchased. You ask, “Why?” He says, “We would like for you to continue shopping here. We appreciate your business.” A few weeks later, you’re shopping at the mall again, and as you leave, the same guy greets you. He thanks you again and gives you a discount for all your purchases. He also says, “We’ve been keeping track of everything you’ve puchased so far this month, and as a way of saying thank you, here’s a check based upon your total purchases for the month.”


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